Ever thought about the ads that are seamlessly integrated into the video games you play? This #MarketingMonday Paul Merage School of Business professor, John Turner, Associate Professor of Operations and Decisions Technologies, joins us to discuss IT's impact on the development of new forms of advertising - more specifically, big data technologies and their impact on in-game advertising and more!
Take advantage of this opportunity to meet a member of Merage faculty and learn more about this research! We hope to see you there!
This is also the LAST event that will be free for non-members so take advantage of this opportunity and purchase membership now - it's only $25 for the entire year!
Professor Turner's LinkedIn: