Come join us in getting a taste of sales management and marketing yourself!
Kevin D. Bradford is a professor of marketing in The Paul Merage School of Business at the University of California, Irvine and previously taught at the University of Notre Dame for 16 years. His teaching areas of interest are consumer behavior, marketing research, marketing strategy, and sports marketing. He conducts research on developing understanding of significant issues within the marketing system and its relationship to society. This system can be viewed as consisting of three sets of actors – marketers, customers, and public policymakers. To this point his work has centered on all three; the marketing domain (e.g., salespeople and the development of relationships), the customer domain (e.g., buyer-seller relationships), and public policy domain (e.g., firearm diversion).