MA will be having a FREE FOR ALL STUDENTS workshop focused on keyword research and competitive analysis, some of the basics of Search Engine Optimization (SEO). If you're a 2017-18 member, we look forward to seeing you there! However, if you have not joined the MA family or are considering it for next year, please don't hesitate to take advantage of this free workshop as you will not have to pay our regular $5 event fee. SEO experience is becoming increasingly valuable in the marketing industry, and this will be a hands-on learning experience.
The workshop will be led by Steve Pitchford, who is not only an American Marketing Association OC board member, but also an SEO professional. We will be using a tool called SEMrush, and you will need to have A VALID CREDIT CARD to access the 7 day free trial. Please register prior to the start of the event as it takes some time (a link will be provided soon). You will NOT be charged, as we will set aside 10 minutes at the end of the workshop for members to end their trial period.
See you all there!